No Waste Within – The Food Bloggers’ Pledge
I am delighted to announce the launch of an exciting and important campaign in the food-blogging industry:
the No Waste Within campaign.
What is No Waste Within?
No Waste Within is a campaign started within the food-blogging community to cut down on the amount of, and ultimately eliminate, food waste created by the development, cooking, styling and photographing of recipes.
Why food bloggers?
The food-blogging industry has taken the world by storm. Recent studies show that more than 77% of Internet users regularly read blogs* and, in particular, the food, travel and lifestyle industries are those that attract the most notice – and money. A good review or a clever recipe from an influential blogger can put a brand, ingredient or diet on the map. These bloggers have the power to influence people’s choices in the food purchases they make, the recipes they cook and the way they think about food. We love reading about their food – and they love sharing it.
But, with the creation and distribution of these recipes naturally comes a lot of waste food – from the recipe trials that go wrong, to the sheer quantities of food that need to be purchased and prepped just for one perfect piece, the styling attempts that require additional food props and the photographs that have to be redone. Much of the food becomes inedible after hours of sitting under hot lights and being readjusted and so, unfortunately, has to be thrown away.
I am extremely proud to be the co-founder of this exciting campaign, along with blogger Zoe Morrison from Eco Thrifty Living. As you know, I only ever cook with six ingredients and I make it my routine for my family to eat everything I cook for the blog. It’s a decision I deliberately made early on; I would rather we were getting the most out of the food and, if that means there’s less time for styling and photography, then so be it.
But, as a food blogger, I hear these stories about how people have spent a whole week on a single recipe and an entire day styling it. That got me thinking. Their pictures are AMAZING but what do they do with all that spare/waste food? Those extra garnishes? The lashings of chocolate they drizzled? The finished meals?
So, I posted a quick question in a food-blogging forum to ask about how other bloggers justify the waste to themselves. Are they donating the food to a local shelter? Or are they simply throwing it in the bin? Are they ok with that? Because I’m not. Zoe replied to my questions. And so the campaign was born.
Zoe and I have created a pledge that sums up what we are trying to do with the No Waste Within campaign:
“I promise that no food waste was created by the development, cooking, styling and photographing of this recipe and that, where it wasn’t possible for me to enjoy it myself, I have redistributed, repurposed, retained or recycled the food.”
This is a two-part process; the first stage is trying to cut down (as much as possible) on the sheer amount of waste produced during the recipe’s development – everything from the recipe trials to the cooking, garnishing and styling.
Secondly, by “redistributed, repurposed, retained or recycled” we are suggesting that bloggers might think about what happens to their food after it has been photographed – by donating their food (to a shelter or even to animals!), reusing the parts in a new recipe, keeping the food in the fridge or freezer to eat later in the week or, if all else fails, recycling it on the compost heap. Anything but throwing it out as food waste.
We are asking food bloggers to make this pledge and, in order to do so, they have to commit to reducing, and ultimately eliminating, food waste from their recipe process.
We are asking fellow food bloggers to sign up to the pledge by placing the coloured No Waste Within logo on their websites (anywhere!!) and writing a blog post about the campaign – like I am doing now. Then, if a recipe they create genuinely produces no waste, they are encouraged to stamp the recipe photographs with a white/transparent version of the logo, as a badge of honour.
- coloured logo
- picture stamped with the white logo
- white logo
In the UK, 70% of all post-farm-gate food waste comes from households. It costs the average family £700 a year and can give off methane in landfills – a greenhouse gas**.
And the impact that food bloggers have on these households is only growing. Pinterest recipes posted by food bloggers, foodie Instagram accounts and personal food blogs reach hundreds of thousands of people every day. Through the No Waste Within campaign, we want people to start thinking about how much they throw away from their own kitchens – and what better way to start than within the industry itself? If the influential and popular food bloggers are seen to be taking a stand against food waste, then surely the rest of the world will follow?
If you want to get involved
Thank you! I am so very grateful for your support. Please visit the No Waste Within Website to download the logos (or click and save them from this website), and get all the information. We’ve also got a Facebook Page set up and a Facebook group dedicated to food bloggers reducing food waste. If you want to blog about it then please use the hashtag #nowastewithin and share on Twitter and Instagram too.
I am thrilled to say that THERE IS NO WASTE WITHIN ANY RECIPE ON THIS WEBSITE – and I am gradually going to be stamping EVERY ONE of my own photographs to say so.